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Shane Watson

Influencer Marketing, Inbound Marketing, Social Media Marketing

2019

Objective

To increase his USP among Tamilnadu public and grab younger minds, also announce his retirement in a proper event.

Campaigns


Guests to various event in Tamilnadu, schools across TN. 

Watto inaugurated cricket grounds across various branches of private schools. 


In Collaboration with Niram Global Brand Management

Platforms : Meta, Twitter, Event, Media Publications (Press)

Insights

7 - 17

Demographics  Age

50

Social Media Engagement Percentage

20

Brand Awareness Percentage

20

USP Percentage

30

Brand Credibility Percentage

Pictures from the Campaign

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Social Media Marketing

Results

  • Increased his relationship with Tamilnadu brands at about 20%

  • Boosted social media engagement by 30%

  • Generated a 50% increase in his social media accounts

  • Achieved a 5% increase in his USP

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