Shane Watson aka Watto
Influencer Marketing, Inbound Marketing, Social Media Marketing
2019
Objective
Cricketer Shane Watson aka Watto wanted to increase his social media presence
Also Increase in brand value
Campaigns
Shane Watson Attended ON- Ground events of Velammal
Same was promoted in all his social media platforms
Velammal Schools also promoted the events in their social media platforms
Watto inaugurated cricket grounds across various branches of private schools.
Overall Press Coverage
In Collaboration with Niram Global Brand Management
Platforms : Meta, Twitter, Event, Media Publications - Youtube - (Press)
Insights
5 to 35
Demographics - Age
20
Brand Awareness Percentage
1000000
Impressions
10000
Engagement percentage
525
Average Clicks on all platforms
Campaign Photos
Social Media Samples
Platforms : Meta, Twitter, Event, Media Publications - Youtube - (Press)
Results
Increased his relationship with Tamilnadu brands at about 20%
Boosted social media engagement by 30%
Generated a 35% increase in his social media accounts
Achieved a 5% increase in his USP
Metrics
Impressions: 100,000
Reach: 250,000
Engagements: 10,000 (likes, comments, shares)
Clicks: 525 (website link in bio)
Website sessions: 25
Conversions: 25 (sales)
Due to Overwhelming response his Instagram account was hacked - Click here to read more