NJ Studio & 21 Cuts
Social Media Marketing, Moment Marketing, Brand Awareness
2019 - One Time Campaign
Objective
21 cuts , Celebrity Designer NJ Sathya's Youtube Channel wanted us to coordinate their photoshoot with a Celebrity , cover the photoshoot and design posters for them. At that moment Bigg boss fame Chithappu was on trend. So W
Duration - 10 days
Campaigns
At that moment Bigg Boss Fame Actor Saravanan was trending in Social Media. So We generated an idea to dress him up and do a photoshoot
This was uploaded in Instagram page 21 cuts & NJ Sathya
Content & Moment Marketing with Biggboss Fame Actor Saravanan
Platforms : Meta, Youtube
Insights
17 - 35
Demographics - Age
20
Brand Awareness Percentage
1500
Impressions
14
Engagement percentage
201
Average Clicks on all platforms
Campaign Photos
Social Media Samples
Platforms : Meta, Youtube
Results
Improved Brand's awareness by 33%
Increased Impressions by 17%
Boosted Reach by 10%
Achieved a 10% raise brands that collaborated
Demographic information
Target audience: Fashion-conscious Men aged 18-35
Reach: 1 million views to the post on Instagram
Demographic breakdown: 50% aged 18-25, 50% aged 26-35
Engagement metrics
Number of posts: 3
Average engagement per post: 15000+ likes and comments
Conversion rate: 5% (i.e. 5% of followers who engaged with the posts made a purchase)
Celebrity performance
Awareness of the brand: 90% of followers reported being aware of the brand after the photoshoot
Interest in the brand: 80% of followers expressed interest in the brand after the photoshoot
The brand NJ Sathya's NJ Studios & 21 cuts (Media Partner) was trending for two days
Customer feedback
Awareness of the photoshoot: 95% of customers who purchased products reported being aware of the photoshoot
Influence of the photoshoot on purchase decision: 75% of customers reported the photoshoot influenced their purchase decision
This campaign's insights provide a snapshot of the performance of Bigg boss Saravanan's celebrity photoshoot campaign for NJ Sathya Fashion House & 21cuts on social media.