Bravo's DJ BRAVO 47
B2B Marketing, Brand Awareness, Social Media Marketing
2019 to 2020
Objective
To launch the brand , create brand identity & Merchandise his Clothing Brand DJ Bravo 47, and design and promote all his social media platforms, website
Campaigns
DJ Bravo 47 clothing brand Launch with Actor Dr.Kamal Haasan
DJ Bravo 47 clothing brand Launch at Phoenix Market City, Chennai.
Social Media Marketing for DJ Bravo 47 brand
Press Coverage for the event across TN.
In Collaboration with Niram Global Brand Management
Platforms : Meta, Twitter
Insights
15 - 35
Demographics - Age
45
Brand Awareness Percentage
50000
Impressions
55
Engagement percentage
1500
Average Clicks on all platforms
Campaign Photos
Social Media Samples
Platforms : Meta, Twitter
Results
Impressions: 500,000
Reach: 250,000
Engagements: 10,000 (likes, comments, shares)
Clicks: 1,000 (website link in bio)
Website sessions: 500
Conversions: 25 (sales)
Analysis
The campaign was successful in achieving its objective of increasing brand awareness and driving website traffic. The high number of impressions and reach indicate that the campaign was able to reach a large audience. The engagement rate of 20% is also relatively high, which means that the audience was interested in the content and engaged with it. The number of clicks and website sessions show that the campaign was successful in driving traffic to the website. Finally, the number of conversions is relatively low but not unexpected for a brand awareness campaign. Overall, the campaign was a success and provided valuable insights for future campaigns.
Press Coverage of Dr. Kamal Haasan & Dwayne Bravo in Social Media
Facebook - Chennai Times