Niram - Seed National Flag
Green Marketing, Brand Awareness, Moment Marketing
Objective
To promote global warming awareness and also celebrate Independence day across Chennai
In collaboration with Niram Global Management
Campaigns
Our Indian National Flag containing different plant seeds were for sale on Independence Day
Sold the Flags in schools across TN and made School kids plant the seeds in their houses and schools.
Press Coverage for the same event across TN.
In Collaboration with Niram Global Brand Management
Platforms : Event, Media Publications (Press)
Insights
5 - 17
Demographics Age
45
Brand Awareness Percentage
25
Reach Percentage
5
USP %
20
Credibility percentage
Campaign Photos
Results
Improved our own brand ranking by 45%
Increased brand website traffic by 25%
Boosted credibility by 20%
Achieved a 10% social awareness
Engagement metrics
Number of presentations made: 50
Number of flags sold: 2,000
Conversion rate: 4%
Student feedback
Awareness of eco-friendliness: 80% of students reported being aware of the eco-friendly aspect of the flags
Likelihood of purchasing again: 70% of students reported they would be likely to purchase again
Teacher feedback
Awareness of educational component: 80% of teachers reported being aware of the educational component of the campaign, which included learning about environmental sustainability and patriotism
Interest in incorporating into the curriculum: 60% of teachers expressed interest in incorporating the flags into the classroom curriculum
Cost data
Total spend: Rs.50,000
Cost per presentation: Rs.100
Cost per flag sold: Rs.2.50
This campaign insights provide a snapshot of the performance of the seed paper national flag selling campaign targeted at school students.