Mission Mangal Movie Chennai Screening
Cause Marketing, Moment Marketing
To create awareness about the Sci-Fi movie Mission Mangal in Chennai which release in the year 2019.
The screening was happening all-over India, we are the proud Chennai Partners
Collaborative Screening with Inox , Citi Centre, Chennai
Bollywood's famous director R.Balki's interaction with the school students.
Brand collaborations with Infinite Studios, Madras Copies.
Platforms : Event, Media Publications (Press)
15 - 17
Brand Awareness Percentage
· Improved Film's branding by 33%
· Increased cause benefit by 57%
· Boosted credibility by 20%
· Achieved a 10% raise brands that collaborated.
Target audience: School students aged 15 - 17
Reach: 5,000 students
Demographic breakdown: 50% girls, 50% boys; 80% aged 9-12, 20% aged 13-15
Number of screenings: 1
Average attendance per screening: 150 students
Conversion rate: 50% (i.e. 50% of students who attended the screening expressed interest in learning more about science and technology)
Awareness of the movie: 95% of students reported being aware of the movie "Mission Mangal"
Interest in science and technology: 80% of students reported increased interest in science and technology after the screening
Likelihood of watching the movie again: 70% of students reported they would be likely to watch the movie agai
Awareness of the educational component: 80% of teachers reported being aware of the educational component of the campaign, which included learning about the history of space exploration and the role of women in science and technology
Interest in incorporating into the curriculum: 60% of teachers expressed interest in incorporating the movie into the classroom curriculum
Total spend: Rs.50,000
Cost per screening: Rs.50000
Cost per student reached: Rs.220
These campaign insights provide a snapshot of the performance of the "Mission Mangal" sci-fi movie screening campaign aimed at school students.